Do the French drink Guangdong herbal tea? Yes, they now do!
Recently, a dynamic feast of food and culture, the "Sino-French Food Carnival," was held on the Seine River in Paris, France. This event combined the exhibition of food, culinary culture, and displays of traditional culture and arts, to enhance mutual understanding and connections between Chinese and French people.
Wanglaoji, a century-old enterprise from Guangzhou, unveiled its international brand WALOVI at the event. Representatives from Wanglaoji introduced Chinese herbal tea culture to the French guests, allowing guests to further understand the unique essence of Eastern health philosophy.
China is one of the world"s largest producers and consumers of beverages, holding a pivotal position in the global beverage industry. However, as globalization deepens, and competition within the Chinese beverage market intensifies, Chinese beverage companies pursue going global these days.
In fact, Wanglaoji made its international debut at the British Empire Exhibition in 1925, announcing its first appearance on the world stage. After a century of development, Wanglaoji"s sales network spans over 150 countries and regions now, becoming the world"s best-selling natural plant-based beverage.
The release of WALOVI marks a significant step in expanding into the European market, and extending consumption scenarios from Chinese cuisine to French-style Western dining.
To highlight the unique features of Chinese and French culinary cultures, Wanglaoji also introduced a limited edition can for the Carnival. The can"s design combines the features of herbal tea, Chinese hotpot, and romantic elements of French dining, symbolizing the dialogue and integration of Chinese and Western food cultures.
To promote the herbal tea culture globally, Wanglaoji plans to establish 56 herbal tea museums worldwide. Currently, two museums have been established in New York, and agreements for museums in Milan and Bangkok have been finalized.
Source :Yangcheng Evening News
【视频】跨越9500公里，这家凉茶企业从广州走向巴黎
法国人也喝广东凉茶？喝的！
近日，一场流动的美食与文化盛宴“中法美食嘉年华”活动在法国巴黎塞纳河上举行。活动集美食展示、美食文化交流、传统文化和艺术表演展示于一体，以美食为媒，以文化为介，促进中法文化互鉴和民心相通。
来自广州的百年老字号企业王老吉带着英文品牌标识WALOVI亮相这场盛会。现场，王老吉代表向法国嘉宾深入介绍中国凉茶文化，让国际友人进一步了解东方健康哲学的独特内涵。
中国是世界最大的饮料生产和消费国之一，在世界饮料版图中占据着举足轻重的地位。但随着全球化的深入及国内饮料存量竞争的加剧，中国饮料企业国际化步伐必须加快。
实际上，早在1925年，王老吉便远赴英国参加伦敦博览会，首次在世界舞台上发出“中国声音”。经过百年的发展，王老吉销售网络已覆盖150多个国家和地区，成为全球销量第一的天然植物饮料。
此次王老吉在中法美食嘉年华上发布国际版英文品牌标识WALOVI，这标志着王老吉在欧洲本土市场开拓迈出重要一步，也将王老吉的消费场景从中餐拓展到法式西餐。
为了凸显中法美食文化特色，王老吉此次还推出“中法美食嘉年华”活动特色定制罐，在设计上以凉茶搭配中国的火锅，结合浪漫的法餐元素进行呈现，象征着中西饮食文化的融合对话。
为进一步向海外传播凉茶文化，王老吉还计划在全球建设56座凉茶博物馆，向世界传递东方健康哲学与凉茶文化，目前，王老吉两家海外凉茶博物馆已在美国纽约落地开放，同时，在意大利米兰和泰国曼谷完成凉茶博物馆签约。
文｜记者 陈泽云
图｜受访者供图
译｜王枥焓
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